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5 Top Qualities of a Great Business Relationship

By: Emily Johns on June 12th, 2018

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5 Top Qualities of a Great Business Relationship

Pallet Management  |  Business Tips

Great business relationships are crucial to both the core successes and productions of a company. However, brand affiliation can have the propensity to become embroiled with politics and the greater concern of whether a company’s end goal aligns with your own. That is why, when it comes to business-to-business commerce, there are certain qualities that you should vet a desirable partner for when selecting a candidate. The best business partners will add to the prosperity of your company. It is the qualities that you select them for that will ensure the company will not only be able to grow, but also providing the additional security in knowing that you have the most profitable and sound partner for your business. In addition to asking yourself if the partnership leaves room for growth, look for the following attributes:




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1. Similar Objectives

The first thing to consider when looking at affiliating yourself with another brand is: what is the company’s main objective and does it align with your own? Of the top concerns that are evaluated when looking into a partnership, whether their future plan of growth is in line with your own is probably the most important. It is the companies that are most similar in their objectives that should earn a second consideration. Take a moment to consider your brand’s objective.


Profit Margins


Customer Service

Employee Retention

Brand Values

Business Growth/Expansion


Competitive Analysis



When asked for a quote on Pallet Consultants’ objective, AJ Cheponis, Director of Sales & Marketing said the following: “Pallet Consultants is undergoing remarkable transformation. Powered by determination, industry knowledge, and a number of strategic acquisitions, our business is evolving more rapidly than ever before. That being said, our success, long based on products of exceptional value and quality, now depends increasingly on the quality of the solutions provided in markets throughout the United States. It depends on the ability to provide creative innovation and leadership on a broader stage. As such, Pallet Consultants is committed to becoming a National Brand not just a Pallet Company. Pallet Consultants’ objective is to become a true national brand that enjoys broad recognition and goodwill.” 


2. Effective Communication

Effective communication is the most obvious aspect, and even though it’s obvious, it’s so important that it deserves its own honorable mention. It is critical to the success of not only the internal affairs of a company, but also the external success between partners. Forms of communication can range in variety, but open lines of communication are crucial to a positive and efficient affiliation. Good business partners are those that have timely and efficient responses to vital information, so that the process of completing objectives is fluid and economical. Companies that fit this bill are exceptional candidates for partnership as they can filter their objectives fluently and, overall, are able to bring out the best in not only their company, but their affiliates’, as well.

Companies with good communication are easy to identify. Their replies are steadfast, swift and their input is more than just a redirection. Showing that their internal systems is well-run and works in the way that leads to the most efficient assimilations between companies.


3. Consistent Reliability

Consistent reliability is one of the shining examples illustrating a good business partner. Progress depends on the constancy of the affiliated corporation and their ability to fulfill their end of the task in a timely manner. This ensures that your job is both completed and the consumer, on the other end, is pleased with the outcome.

 Singling out a reliable company requires an information gathering process from outside sources. The ideal first step is to check the reviews for the company that are not on the company website. The goal here is to get an idea for how the surrounding community values the company and the way that they conduct their business. Fake reviews seem to be a plague on society, so how do you fact-check subjective information? Contact companies that your prospective business partner has worked for before in order to get the information from a primary source.


4. Financial Stability

Your stronger considerations when starting an adventure with a new business partner is their financial stability. When affiliating yourself with another company, you need to look into dependable companies with strong financial ratings. This is possible by looking too see if the earnings, return on equity, and their relative value are comparable with those of other companies. When a business is truly financially stable they are not just experiencing a growth in earnings, you have to establish a pattern by looking at earning stability and earning quality.

Take this a step further by trying to see where this stability is coming from: top line growth or cutting expenses to add to the bottom line. A financially stable company, with long-term potential will be one where top line growth is more important than the bottom line. Seeing growth in earnings and declining revenues plus an increase in cost is, and should be seen as, an anomaly. Being financially stable ensures that the other qualities are to be well met. Stability also makes it easier to make riskier and ultimately more beneficial business calls. Each party can afford to take a hit in one standpoint or another becaUse they are mutually prospering and will continue to do so.


5. Complementary Strengths

A final thing to consider when looking to become affiliated with a company is finding a partner that will shore up your weak side, so to speak. Ideally, you will find mutual benefits within your partnership, but take careful consideration when it comes to your own bottom line. Here at Pallet Consultants, we believe that change is driven by imaginative thinking. Not only do we hope to partner with you, we also hope to advise you. This is our way of committing to you and our mutual goal of forward progression.


These five qualities are a preliminary consideration when looking at a company, but know that there is much more research that goes into this sort of industry-heavy decision. When looking at a prospective business affiliate, it’s important to remember the fallacy of middling.This is where you leave out all of the midline possibilities and think of a company as only their best/worst traits. It is critical to look at all aspects of a company and judge each with an impartial eye, because this is how you avoid the politics and stress of business partnerships. Most importantly, remember what it is you want out of a partnership and try to not settle for less.


These are the areas that Pallet Consultants prides itself in maintaining. When it comes to your company’s pallet needs, our company can perform to the highest standard leaving you with the lowest stress. When searching for "pallet companies near me" remember to keep in mind these 5 qualities. With optimal communication, reliability, and financial stability; we make sure that we are the best business partners for the job you need completed.


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About Emily Johns

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